social media

management



content creation

My sister and I met with the Oktoberfest committee about a month before the event, and got right to work. We figured out a content strategy that aligned with content from Midnet Media as well as the videographer and photographer who did some freelance work leading up to the festival.

We were present all three days of the festival, from open to close! We were able to enjoy the company of the community and really immerse ourselves in this amazing event.

(See the analytics below)

icon system

branding

illustration

I worked collaboratively with Midnet Media and based

designs for social off of the brand elements from minsteroktoberfest.com, along with button/logo design
from contest winner, Hallie Osterholt.

daily schedule graphics

festival map

I created graphics to showcase the events and live entertainment each day to share within our instagram and facebook feed.

I also utilized and revamped the pre-existing festival map, designed by Midnet Media to fit on social media as a carousel post.

We pinned these to our social media pages for easy reference during the festival!

beer list!

One thing about Minster Oktoberfest, they love their beer. I designed up the beer list to share with the community over social media and it was well received!